In the ever-changing world of technology, a company needs to do more than just keep up with the times in order to ride the storm.
Major firms have gone bust over the years with some promising products ending up obsolete in the blink of an eye.
In Kenya, many outfits make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. Branding is important for businesses of all sizes because it increases their value, gives employees direction and motivation, and makes acquiring new customers easier.
